Is Google getting worried?
Posted by jamesdearsley on January 28, 2010
I was last night at a presentation given by Nick Tadd (@nicktadd) who is always an entertaining speaker and well versed in the world of Social Media/Networking but it got me thinking last night about whether Google are starting to get worried about the future of “search”. At the end of the day, it is arguably their main earner and how they built their reputation. Could we be seeing the beginning of the end?
During the presentation we were discussing the new search fuction within Google of “Real Time Search”, in truth, Twitter feeds being searched by the same key words (Blogs can be included here as well but Twitter is the most apparent when it comes to RTS as it is the most obvious example or Real Time data) that the original Google algorithm would find.
I had read an article some months ago stating that Twitter could be the future of “search” because of the referencing of key words with a #. This meant that, if the general population could understand Twitter it could arguably replace Google as it would give them “User Generated Content” in real time. Googles search results can either be bought or can be manipulated to make a particular company top of the rankings. Twitter’s RTS will, arguably, if you take away SPAM, be more honest – and this is a key word, honesty.
Google may have already shown its concern by starting to allow RTS into its usual search algorithm and you could argue that this is the beginning of the end – they are trying to harness Twitter’s technology rather than compete against it. But this may backfire, people will now start to see Twitter as useful (how many times do we hear people saying they don’t understand Twitter?!) because it will bring them relevant content which is in real time. You cannot get much better than that.
Nick also showed the site http://www.twitterfall.com which I hadn’t seen before – could this be the new
Google? It is purely RTS and nothing else. If you don’t want the manipulated search information from Companies and you simply want real information, this is where you can get it.
This brings me on to my one concern and a problem that Twitter faces. This RTS whether on Google or on Twitterfall actually encourages SPAM. We are already seeing this happening with Real Estate Companies at the moment who are simply posting out listings when they come on (check out @propertypoland and you will see what I mean as this is the example we used last night). If RTS is the future, if anyone ever types in “Poland” as a key word, all you will ever see is @propertypoland typing in their new listings and nothing informative about Poland.
This is a problem for Twitter as it has been built on the strength of transparency and communication. If they are to take advantage of this situation they have to somehow control the spammers. They actually have a huge chance to beat Google at its own game.
This entry was posted on January 28, 2010 at 10:35 am and is filed under Blogging, Google, Social Media, Technology. Tagged: Google, Real Estate, Social Media, Twitterfall. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.